Not an audioguide. Not an app.
Digital infrastructure for museums.
LIVE REFERENCE Mihály Munkácsy Museum × museumNXTgen
Below we present a real museum implementation. Not a vision. Not a prototype. Not a marketing promise. Rather, a digital infrastructure that visitors use in a live environment. The focus: what the visitor gains – convenience, understanding, experience, and more time in the museum.
~+60% Time
Visitors stay longer
Because there is content to consume. The digital layer provides a deeper story, activates more stations, offers a "guided experience" with audio and video, and engages children.
Multilingual
Knowledge is for everyone
The system makes content available in multiple languages with AI-based translation. Foreign visitors understand the exhibition in their native language – their attention is not "exhausted".
Seamless
The secure "digital ticket"
Built-in museum infrastructure (Wi-Fi). The experience does not depend on the visitor's mobile data plan, but is reliable, fast, and accessible to everyone.
Audio guide experience – without an audio guide device
The visitor does not get a "separate gadget" in their hands – yet receives a richer experience than ever before.
Old audio guide
- - Desk and deposit required
- - Return, malfunction
- - Sanitization required
- - Limited number of devices
museumNXTgen
- - Guided-like audio experience
- - Images, archival materials
- - Videos and extra layers
- - Unlimited, instant access
10-second entry into the experience
museumNXTgen is an on-site digital experience platform that launches content via NFC and QR points. The visitor uses their own phone, without an application.
NFC or QR
A single motion – nothing else is required. Tap or scan.
Content opens
The digital experience loads instantly in the browser without downloading.
Multimedia
Text + audio + video + gallery. Interactive elements, in multiple layers.
Own pace
No installation. No queuing. No device issuance. Head to the exhibition!
More layers, more experience
The visitor can immerse themselves in the content according to their own needs, linked to the exhibition:
- Text explanation: Short (fast) and long (deep) versions – everyone at their own level.
- Audio version: Comfortable consumption, feeling of a guided experience.
- Video & Gallery: Context, story, background – in motion pictures and archival photos.
The child does not "walk in silence" – they participate
The platform allows for quizzes, playful tasks, "adventure tours," and point collection (even tied to national, gamified systems).
The experience doesn't end at the exit
The visitor can review the content later – reopen details, show them to the family, or continue the "digital tour" from home. The digital content doesn't disappear at the exit, this creates a longer connection with the museum – and strengthens return visits.
Visitor Value – 9 tangible benefits
museumNXTgen = Next-Gen experience within the walls
The digital infrastructure is not an "ornament", but a visitor experience engine. Experience live how it works and learn the simple steps of implementation (site visit, pilot installation, content launch)!
Learn how the platform serves the economic interests of the institution and supports the daily work of museologists: